'Designers often lack a shared understanding and language about emotion in the context of design, seeing themselves as separate from the design market concerned'

Let us suggest to you a new definition for emotion. Stated simply, e-motion is ENERGY IN MOTION.

Genuine e-motion flows gently, free from the need or the desire for control. It simply is what it is - subtle energies that have been flowing in and around you since your very beginning.

These movements of energy are transient in nature, temporary patterns of our pure and dynamic life force energy that swirl and play, responding and communicating with the other energy patterns they encounter.

Thousands upon thousands of e-motions are going on within each of us at any one moment. Most of us are aware of our e-motions, but many of us miss them because of the intensive body-based control issues that have been pre-programmed into us. Others see them as troublesome manifestations of their minds, and ignore their whisperings.

Our e-motions are real living entities, residue of our interaction with the physical world, providing detailed feedback of the true nature of our inner-world. They are our silent teachers and guides.

Designers often lack a shared understanding and language about emotion in the context of design. Seeing themselves as separate from the design market concerned, they can struggle to directly relate their skill to the clients’ energetic need, producing instead a solution that lacks the inspiration of an emotional connection.

When we take time to listen and experience them, examining their message, we can truly connect to ourselves and our authentic needs – rather than our perceived ones.

Our approach:

Here at Paragon we believe that understanding the emotional link between the consumer and our clients’ product is the key to creating successful solutions, and our clients agree.