'Sensitive design is creativity on a deeper level. A profound and powerful manifestation of the feeling for what is right and perfect for each and every one of our clients'

There are countless design books and journals that will seek to explain the rationale behind successful or attractive design; the golden section; colour theory; proportional dynamics, and the list goes on. They all seek to provide reason for the unquantifiable x-factor that is so obvious in many market leading products, and yet so illusive to others. But is it really that simple?

Surely if it were, if creating visual harmony was as straight forward as painting by numbers, then the formula for successful product and graphic design would be universal, with nothing to differentiate a stand out design.

However, ask a successful designer how or why – with regards to the successful completion of a project – they designed it like that and they may sight market factors, research, focus groups, material technology, style trend analysis or colour theory as the underlying factors. These are all likely truths and without doubt vital, integral processes within the design cycle, but there still remains a more important and largely unexplored facet of design to explain. What is the cement that holds these quantifiable elements together, turning them into the outstanding examples of design that we encounter as consumers? And where does it come from? The simple answer is Inspiration. It is our instinctual knowing that something is right and good.

We are all aware of our instincts, even though we rarely trust them, our minds often intervening, overruling them with a more sensible or safe approach. Only to realise later that you should have ‘followed your heart’. The more we can allow ourselves to listen to this inner voice the louder it becomes, and the easier it proves to follow it. Those of us who do have the courage to trust its whisperings reap its silent rewards of growth and inner peace through perfection.

Our approach:

We believe that this voice is our true guidance towards perfection, and that harnessing its power is essential if our designs are to reach out to the right people.

Sensitive Design is creativity on a deeper level. A profound and powerful manifestation of the feeling for what is right and perfect for each and every one of our clients.

Paragon designers’ ability to trust and use their intuition leads to unique and innovative solutions that reflect the intention of our client. Our empathic harmony towards our clients markets, and our ability to connect emotionally to the frequency of the design energy that is required, we believe gives us the edge.

It is this intuitive connection between the design and its application that allows us to fully realise these inspirational visions, and provide our clients with a truly sensitive solution.